Conversion Optimization & Testing
Beginning with a deep dive comprehensive audit into your business, customer makeup, industry and competition. Our conversion optimization & testing delivers a detailed action plan of prioritized initiatives to deliver high-impact conversion boosting results.
This ongoing monthly engagement where we become part of your team may entail many of the following inititatives:
- Analytics audit
- A/B split testing
- Heatmap analysis
- User testing & surveys
- Visitor behavior analysis
- Lead nurturing strategies
Our “visitor-first” strategic approach allows us to craft a site that emphasizes usability, engagement, aesthetics and conversions based on the needs of your target market.
Depending on your website’s goals and capabilities, our comprehensive conversion redesign process may include the following:
- Site assessment
- Analytics deep dive
- Competitive research
- Visitor profile modeling
- User surveys
- Customer journey mapping
- Information Architecture
Our approach to conducting a conversion site assessment is rooted in a disciplined process that has consistently proven to bring significant increases in visitor engagement & conversion. At the core of this process is placing equal emphasis on all 6 Pillars of Conversion.
Use the power of personalization to cater a website experience to each and every one of your website visitors. We partner with Evergage, a 1-to-1 personalization and customer data platform, to craft a conversion-optimized user experiences -- every single time.
- Capture behavior data to create compelling “in the moment” experiences
- Systematically understand & interact with every single web visitor
- Create data-driven hypotheses to rapidly test & iterate to drive conversions
- Engage visitors by maximizing relevancy & individualization powered by machine learning algorithms
Conversion Express Reviews
Looking for a quick overview of actionable conversion tips?
Our Conversion Express Reviews will point out problematic areas in the engagement & conversion experience. With every assessment, we’ll help you identify quick wins to boost your conversions.
- 45 minute live conversation assessment video recording
- Actionable recommendations based on findings
- Recommendations for next step to continue improving your site