We’ve seen repeatedly that the key to providing the best visit experience for your web visitors is to first have a keen awareness of their mindset, needs and motivations, and then using that knowledge to drive the site architecture, messaging, navigation and calls to action. A conversion optimized site, if nothing else, effectively empathizes with its visitors.
Wolfhounds have the innate ability to perceive, understand and empathize with the people around them. They’re adept at situational awareness. The tallest of all dog breeds, Wolfhounds are intelligent, gentle, reliable and deeply perceptive – traits that parallel websites characteristics which tend to convert more visitors to customers.
Brian Lewis | Founder & CEO
Noted author and speaker, Brian Lewis, brings over 20 years of both hands-on and strategic digital marketing experience spanning a diverse range of industries.
In addition to co-hosting the Internet radio show “Best Search Strategies” on WebMasterRadio, Mr. Lewis has led panels at Search Engine Strategies Conferences, Search Marketing Expo, SMX Advanced, PPC Summit, Conversion Conference, Affiliate Conference, AdWords Advantage, Online Marketing Summit, NCDM and Online Marketing Institute.
Mr. Lewis’ articles have been referenced in the New York Times, Wall Street Journal, Target Marketing, eMarketer, Search Engine Watch, Website Magazine, SEM Journal, and DM News. He continues to be in demand for speaking engagements on PPC, SEO, social media marketing and conversion optimization around the world.
Mr. Lewis earned his B.A. in Economics from the University of California, San Diego and his M.B.A. from the W. P. Carey School of Business at Arizona State University, graduating both schools with honors. Additionally, he is certified in Google Analytics and Optimizely.
Pamela Olson | Director of Client Services
Pamela Olson has worked with international clientele through the world. She has received numerous accolades for providing outstanding customer service and has over 20 years of customer service and sales experience.
Her expertise in ad writing and pay-per-click management increased client revenue by 58% within 1 year. She is formally trained in Google AdWords and Microsoft AdCenter. She has continually received top industry honors for surpassing client sales goals. Ms. Olson has extensive experience in the development, implementation and management of product launches and key marketing objectives. Her background as a customer advocate and certified mystery shopper bring additional insight of the shopping habits and expectations of the consumer.
Irina Shetty | Director of New Business Development
Irina has several years of experience in marketing, sales, and process optimization. She believes that Innovation is key to competitive advantage and sustainable growth. She has gathered experiences working and studying in Germany, Denmark, South Korea, and Orange County which allows her to interact easily with different people and industries. She enjoys working with goals and a tad of pressure always keeping the customers' best interests in mind.
Jayson Sanders | UX & Creative Director
Sanders is our UX & Creative Director with extensive experience in digital marketing strategies and user experience. Jayson has a knack for transforming concepts into visuals that bridge the gap between business objectives and actual solutions. He has a proven ability to understand client issues & objectives and translate that understanding into the development and execution of creative, integrated marketing solutions.
Dale Shimato | User Experience (UX) Designer
Dale crafts simple user-focused designs, and has been leading website projects since 2001 across a variety of industries including non-profit, healthcare and start-ups. He has extensive knowledge of all areas of graphic design, interactive design and conversion optimization.
With a background in graphic design and illustration, visual storytelling has been an integral part of his art and design career. This background, plus his ability for critical thinking, allows him to create engaging experiences that meet both business goals and user intent.
Margery Squier | User Experience (UX) Specialist
Margery brings over 20 years of expertise in project management, personnel management, web development, and technical training to Wolfhound Interactive. She has many years of experience creatively and respectfully guiding clients through a myriad of web-based projects. Margery frequently blends her technical expertise with a passion for the arts as a professional sports photographer.
On the personal side, Margery has a long history of volunteering; a few of her favorite volunteer organizations are Paws’itive Teams Dog Therapy, the San Diego Mountain Rescue Team, and CBS Channel 8’s “Adopt 8” program for whom she photographs foster kids. Margery earned a B.S. in Biology from the College of William and Mary in Williamsburg, Virginia.
Jarret Blaze | User Experience (UX) Specialist
Jarret brings over 10 years of design experience supported by a deep background in psychology and cognitive science giving him keen insights into user behaviors and mental models.
He has a proven track record in providing highly usable, compelling user experiences, and achieving business goals.
Justin Bastien | PPC Specialist
Justin has demonstrated his PPC expertise delivering consistently profitable campaigns for a wide range of clients in both the B2B and B2C space. He is Google AdWords certified.
Well adept at optimizing campaign structure, bid management, and crafting compelling ad copy, Justin has just the right combination of PPC knowledge, marketing insight and experience to deliver top results.